Just like human beings, dogs may need an extra food supplement at certain times. For example, a growing puppy needs essential fatty acids such as fish oil, which is rich in DHA, for proper brain development. The same is the case for senior dogs, for example, as special nutrients can improve the ageing dog's general health. Food supplements can often help dogs with special conditions, such as skin and coat or musculoskeletal problems. Ingredients like zinc and biotin are well known to be beneficial for the skin and coat. More and more vets and dog owners are seeing the benefits of food supplements for their dogs.
In brief: It is easy to give your dog because they are like treats. You know your dog is getting the correct dose and you will not have the trouble with fish oil that most dog owners know all about. In addition, the composition of the product is carefully balanced because we can control the distribution of EHA/DPA, so your dog feels the increased effect wherever it is needed.
Giving your dog VitalChew is a great way to create a strong bond with your pet. We are sure your dog will love the treat you are giving him. Give VitalChew in connection with a mealtime. In some cases, for example when your dog is not yet familiar with the unusual texture of VitalChew, you might want to put the product on top of your dog’s food in the bowl until he/she is used to VitalChew.
Yes, VitalChew can cause side effects. VitalChew Skin+Coat contains zinc, which is reported to cause side effects in a few dogs, especially dogs with sensitive stomachs. The most well-known side effects are nausea, vomiting and diarrhoea. Nausea usually occurs shortly after ingestion. It can result in vomiting, and the nausea usually lasts for 30-60 minutes. It is not dangerous but can be unpleasant for the dog. Many dogs react much less the 2nd and 3rd time they take it, and the side effects may disappear. We recommend giving VitalChew Skin+Coat together with a meal or immediately afterwards for the least possible side effects.
VitalChew has a texture that dogs are not familiar with. This is often the reason that a dog rejects VitalChew the first or second time they try the product. Alternatively you can try putting the VitalChew on top of the meal you are giving, or you can try cutting the dose in two. This helps the first few times, especially with smaller dogs. Once your dog has tasted the product a couple of times, he or she will ask for more because they love the taste.
S is for dogs under 10 kg, M-L is for dogs over 10 kg. If your dog weighs over 30 kg, give it two gel tablets per day instead of one.
In most cases, premium dog food contains all the nutrition your dog needs. If your dog is lively, healthy and happy, it is not necessary to give him/her VitalChew. However, sometimes a dog needs an extra boost of nutrients to stay healthy just like we humans do by taking (multi)vitamins or other health supplements to keep ourselves healthy. In the same way, VitalChew contains essential fatty acids as well as vitamins and minerals to keep your dog in the best possible condition. In addition, VitalChew has different products for special conditions like joint problems and musculoskeletal or skin and coat problems to provide your dog with carefully selected ingredients which have a scientifically proven effect on these conditions.
The effect of additional supplementation of the essential fatty acids EPA and DHA will often make a significant difference. If you give a 10 kg dog a premium food, the dog will normally get 10-20 mg EPA and DHA. One VitalChew will give the dog about 10-20 times as much of the healthy and beneficial fatty acids EPA and DHA.
Yes, if you follow the instructions on the box to give your dog one VitalChew a day. The dosages of the ingredients used in VitalChew are carefully chosen in consultation with specialists in animal nutrition and based on the safety ranges taken from scientific research.
After about four-six weeks of taking VitalChew, you should see signs of improvement such as less itchiness, better digestion, reduced anxiety and ease of movement in arthritic dogs. If you do not see improvements, you could try doubling the dose for another period of three weeks.
All dogs and all breeds may have need for an extra food supplement. Their requirement depends, of course, on the individual dog. If in doubt, it is a good idea to ask your vet.
There are four varieties: Joints+Mobility, Skin+Coat, Senior Health and Puppy Health The first three are available for small dogs (S) and medium/large dogs (M-L).
The suggested retail price is £15.99.
A box contains 30 gel tablets. They are packaged in a blister pack, which preserves the taste and gives them a long shelf life. A dose is given by pressing a gel tablet out of the blister pack and then giving it to the dog.
VitalChew products are made under very strict, controlled conditions by a Norwegian company called Ayanda Concordix AS. Their production site is located in Andenes, Norway, near Lofoten, north of the Arctic Circle.
Calanus finmarchicus is a shrimp that is fished from the deep waters of the Arctic seas. After several production processes, a by-product called Calanus hydrolysate is left over, and this powder is used in VitalChew products. The content per VitalChew is 2% of the total chew. Dogs, as well as cats, absolutely love this novel taste. The Norwegian company Calanus AS works together with research institutes and the authorities to safeguard sustainable fishing of Calanus finmarchicus, within safe limits set by the environment.
Yes, the fish oil that we use in VitalChew is perfectly safe. The content of the most common contaminants found in fish oil, such as heavy metals and PCBs, is lower than in natural fish oil. It is below any European and US regulatory requirements and many of the contaminants in the final products are below detectable levels. In addition, the fish oil we use is obtained through sustainable fishing. This means that it is subject to the strictest controls by the authorities. If required, we can send you the Certificates of Origin from our fish oil supplier(s).
The fish used for VitalChew comes from mackerel, sardines and anchovies caught in the seas around Peru, Morocco, Turkey and Chile. 100% control of the supply chain ensures the fish oil is fully traceable. As a member of the GOED association, we know that the fish are caught sustainably so there is no risk of over-fishing.
VitalChew needs to be stored at room temperature, which normally means up to 25°C. If you expose VitalChew to high temperatures, for example in summer or in the car, the tablets will melt and become liquid. This is not a problem as the effect of VitalChew is not impaired. You can easily reverse this by placing the box of VitalChew in the refrigerator for a couple of hours until it goes back to its solid state again. You can safely use VitalChew again.
No, this does not apply to VitalChew. When fish oil becomes rancid it means that it has come into contact with air (oxygen), and as soon as that happens, the fish oil will oxidise. So every time you open a bottle of liquid fish oil, it comes into contact with the air and the product oxidises further. You will easily notice this because the product will start to smell worse and worse. VitalChew is protected from oxidation during the production process using nitrogen. In addition, VitalChew tablets are immediately sealed in blister packs and every dose is protected from oxygen, humidity and light. This ensures the freshness of every dose of VitalChew.
Yes, VitalChew is an ideal product to take with you, unlike liquid fish oil, for example, which needs to be kept in a cool place out of the sunlight, such as in the refrigerator.

Hello – my name's Buster!
I love my VitalChews!
I eat one every day!